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Occasion campaign planner

2026 Indian festival + wedding calendar with a one-line creative brief and a ready-to-paste prompt for each window.

January 2026

14 Jan

Makar Sankranti / Pongal

Daily-wear gold, light kundan, temple jewellery for the South.

Creative brief / Johri AI prompt
Pongal collection: temple gold pieces — long chains, jhumkas, finger rings, simple bridal.

26 Jan

Republic Day weekend

Patriotic campaign + showroom footfall day.

Creative brief / Johri AI prompt
Republic Day offer: heritage Indian-craft pieces; tricolour stones; daily-wear bestsellers.

February 2026

14 Feb

Valentine's Day

Diamond solitaires, couple bands, light bridal.

Creative brief / Johri AI prompt
Valentine's diamond solitaire range; ₹50K–₹3L; engagement-ready.

16 Feb

Vasant Panchami

Yellow gold + meenakari with light yellow palette.

Creative brief / Johri AI prompt
Vasant Panchami: yellow gold + meenakari pieces — kundan haar, polki choker, light bridal.

March 2026

3 Mar

Holi

Bright meenakari + colourful gemstones.

Creative brief / Johri AI prompt
Holi colour-block collection: meenakari peacocks, ruby studs, multi-stone polki.

8 Mar

Women's Day

Daily-wear self-purchase, gifting drive.

Creative brief / Johri AI prompt
Women's Day gifting: solitaire pendants, dailywear diamond, gold coins under ₹25K.

April 2026

15 Apr

Akshaya Tritiya

Biggest gold-buying day. Plan inventory + offers 3 weeks early.

Creative brief / Johri AI prompt
Akshaya Tritiya: full pack — gold coins, daily-wear chains, bridal teaser, monthly offer.

20–28 Apr

Wedding muhurat week

Bridal sets, kalire, anklets, ear chains.

Creative brief / Johri AI prompt
Bridal muhurat: 8-piece bridal sets, kalire, layered necklaces, kundan choker.

August 2026

9 Aug

Raksha Bandhan

Brother-sister gifting, rakhi pendants, lumba lockets.

Creative brief / Johri AI prompt
Rakhi range: silver lumba, gold rakhi pendant, kids' kada, gifting bundles ₹2K–₹15K.

16 Aug

Janmashtami

Krishna-themed pendants, peacock motifs.

Creative brief / Johri AI prompt
Janmashtami: peacock meenakari, bansuri pendants, devotional gold lockets.

October 2026

11 Oct

Navratri begins

9 days of Garba — heavy kundan, oxidised silver, Gujarati pieces.

Creative brief / Johri AI prompt
Navratri 9 looks: 1 oxidised set, 1 polki set, 1 kundan choker, 1 daily-wear option per day.

20 Oct

Dussehra

Auspicious day, bridal trousseau buying.

Creative brief / Johri AI prompt
Dussehra bridal preview: 5-piece sets, gold coins, premium polki, festive PDF.

29–31 Oct

Karva Chauth

Solah shringar — bangles, sindoor box, mangalsutra.

Creative brief / Johri AI prompt
Karva Chauth: solah shringar PDF — bangles, mang tikka, mangalsutra, payals.

November 2026

8 Nov

Dhanteras / Diwali week

Peak gold-buying. Pre-book stock. Daily lead capture.

Creative brief / Johri AI prompt
Dhanteras: gold coins (1g, 5g, 10g, 20g), light dailywear sets, hero bridal piece, PDF teaser.

14 Nov

Bhai Dooj

Brother-sister gifting; quick replenish.

Creative brief / Johri AI prompt
Bhai Dooj: brother gifts — kada, bracelet, gold chains under ₹40K.

20–30 Nov

Wedding peak

Bridal + groom jewellery + family sets.

Creative brief / Johri AI prompt
Wedding peak: 12-piece bridal trousseau, groom kalgi/sehra, family-of-four sets, multi-day PDF.

December 2026

1–15 Dec

Wedding season continues

Last-minute bridal, exchange offers.

Creative brief / Johri AI prompt
December wedding pack: ready-to-ship bridal sets, exchange-offer collateral, fast-delivery promise.

25 Dec

Year-end gifting

Westernised audience, diamond solitaires.

Creative brief / Johri AI prompt
Year-end gifting: solitaire range, dailywear diamond, gift cards.

Wedding-season dates shown are muhurat peaks; actual buying spans 4–8 weeks before. Use the prompt as a starting point inside Johri AI — adjust style, count, and language to match your shop.